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Ethiopia Showcases New Tourism Drive as It Hosts AU Delegates
Ethiopia is using the gathering of African Union delegates to present a renewed image of its tourism sector, highlighting modern resorts, eco lodges, and expanding urban leisure spaces aimed at positioning the country as a leading destination for sustainable travel in Africa.
Across the country, new and upgraded destinations are being promoted as part of this push. Shabeelay Resort, Gorgora Eco Resort on the shores of Lake Tana, and Wenchi Eco Lodge near the capital are among the sites drawing attention for blending hospitality with environmental conservation. Officials say these projects reflect a broader strategy to link tourism growth with ecological protection and community participation.
The campaign also underscores Ethiopia’s varied landscapes, from highland trails to lakeside retreats, which are being packaged as eco tourism experiences for international visitors attending continental meetings and beyond.
Addis Ababa, long known as the diplomatic capital of Africa, is being presented in a new light. The city has undergone visible transformation in recent years, with expanded green spaces, new hospitality facilities, and mixed use developments reshaping its urban character. Authorities describe the capital as evolving into a city that combines diplomacy, culture, leisure, and innovation.
Tourism stakeholders say the aim is to encourage visitors to extend their stay beyond official summits and conferences, allowing them to experience the city’s cultural life and the country’s wider attractions. The government has framed this approach as part of a broader effort to promote African led tourism and reposition Ethiopia as a competitive, sustainable destination on the global stage.
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