Afrohub Investment Group Launches Afri Tutor, Expanding Ethiopia’s E-Learning Landscape
Addis Ababa, Ethiopia – February 20
Afrohub Investment Group SC has officially launched Afri Tutor, an in-house developed e-learning platform designed to expand access to practical, skills-based education in Ethiopia.
The launch ceremony, held at Skylight Hotel in Addis Ababa, brought together senior government officials, established artists, creative professionals, and youth representatives. The event highlighted the growing role of digital education in shaping the country’s future workforce.
Afrohub Investment Group operates across tourism, education, e-learning, and technology, with additional investments in banking solutions, transport systems, school technology platforms, e-commerce, ride-hailing applications, and fleet management. The company describes Afri Tutor as a strategic milestone in its digital education portfolio.
A New Chapter in E-Learning
Afri Tutor is positioned as a modern e-learning platform built to deliver structured courses through digital access. Unlike traditional classroom-based training, the platform allows users to learn remotely, follow professionally designed modules, and access content at their own pace.
The focus is on Ethiopia’s creative and film industries. Courses cover acting, directing, cinematography, video production and editing, scriptwriting, and content creation. The program is delivered by experienced professionals known for their contributions to the country’s arts sector.
By combining technology with industry expertise, Afrohub aims to address a long-standing gap in structured training for the creative economy. Organizers say the platform is designed to make learning more accessible, practical, and aligned with market demand.
Young entrepreneur and Afrohub ambassador Adonai Hailemikael, winner of this year’s TikTok Award in the overall category, described Afri Tutor as a platform capable of transforming opportunity for Ethiopian youth. He said it creates space for young people to develop practical skills and build meaningful careers within their own country.
Leadership Perspective
Speaking at the launch, Ms. Abrehet Ayele, Board Chair and Chief Executive of Abri Business Group, emphasized the responsibility of private investors to support youth development.
She noted that digital education offers scalable solutions in a country where demand for skills training continues to grow. Afri Tutor, she said, reflects a commitment to building local technological capacity while creating opportunity for young Ethiopians to transform talent into sustainable careers.
According to her remarks, the platform is not only about learning technical skills but also about nurturing discipline, professionalism, and creative confidence.
Strengthening the Creative Economy
Senior representatives from the Ministry of Education attended the ceremony, signaling institutional recognition of the creative sector as an emerging economic pillar.
Afri Tutor is expected to play a role in elevating Ethiopia’s film and digital content industries by offering structured, technology-driven learning. Registration is now open through the official website, AFRITUTORS.COM.
As Ethiopia continues to invest in digital transformation, Afrohub’s expansion into e-learning reflects a broader shift toward technology-enabled education. The company is betting that accessible digital platforms can help unlock the country’s creative potential and prepare a new generation for a competitive global market.
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